50,000+ units delivered to 10,000 staff working at 350+ locations for one of Australia’s top telecommunication companies.

 

Wondering why Optus said ‘Yes’? Solving Optus’ logistics problems was critical, but it was also our attention to detail, high-quality product offering, breadth of capability, and our willingness to go above and beyond that secured Total Uniform Solutions (TUS) the 3+3 year contract with Optus for their national retail, franchise, and head office uniforms.

 

TUS demonstrated the full range of capabilities when developing the new uniform range for Optus. We offered creative concepts, pattern development and sampling, custom fabric manufacturing, stakeholder engagement surveys, wear trials, roadshow presentations, custom footwear, and promotional merchandise. Large uniform programs like this are never one-dimensional. TUS carefully coordinated a uniform range across multiple departments and specialities.

 

Customisation was a key part of this strategy, enabling us to infuse the Optus branding in the garments - without being overly logo’d. Think ‘Yes’ brushed metal lapel pins, custom printed pocket squares and blazer lining, contrast stitching in the Optus Teal and even customised inner labelling. Every detail you can think of – we customised!

 

Consultation was central to the seven roadshows we attended, also engaging staff via surveys, face-to-face interviews and wearer trials to help refine the fit and fabric performance, and ensure the garments were ideally suited to the staff at Optus. As a result, we gained valuable insights that informed the development of the items – such as making the puffer jacket and vest reversible only branded on one side, so staff can wear them for work and for streetwear.